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Foundation Courses: The program begins with a solid foundation in digital marketing principles. Students cover topics such as digital marketing fundamentals, consumer behavior, and market research. These courses provide the groundwork for more advanced studies.

Advanced Specializations: As students’ progress, they can specialize in specific areas of digital marketing. These include SEO, social media marketing, pay-per-click advertising, email marketing, and content marketing. Specialization allows students to hone their skills in areas that align with their interests and career goals.

Industry-Relevant Electives: To ensure students receive the most up-to-date education, the program offers electives that reflect emerging trends in digital marketing. These electives may include courses on influencer marketing, AI-driven advertising, data analytics tools, and e-commerce strategies.

Practical real World learnings with internships: In addition to classroom instruction, students participate in Internship with practical hands on knowledge application to real-world scenarios. These internships simulate the challenges and opportunities digital marketers face daily, preparing students for the demands of the industry.

Live Projects: The capstone of the program is the completion of live projects in collaboration with Digital Industry Partner. Students work on real client projects, gaining hands-on experience and exposure to the complexities of digital marketing campaigns. This practical experience sets them apart from other job applicants and positions them as valuable assets to potential employers.